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STORY TIME

 

Lucy & La Mer is the LA-based indie project of singer/songwriter Lucy LaForge.

After landing in LA, Lucy began performing live with a full band and caught the attention of major press like the LA Times. Lead by Lucy’s welcoming stage presence and unmistakable attire, their live shows have gained attention for their interactive audience participation and focus on community activism.

Outside of their own community based shows, Lucy has also performed at LA Fashion Week, World Pride NYC, The Rose Bowl’s Rose Festival, CMJ Music Marathon, Echo Park Rising, KCRW's Chinatown Summer Nights, Jam in the Van, BalconyTV, and also performed for the Mayor of LA. The band started the “Love Is Gay” annual benefit festival in 2017, a concert of queer fronted indie artists and vendors, which raised funding for the LA LGBT Center.

Lucy LaForge, the artist behind the name “Lucy & La Mer”, is known for her upbeat and optimistic songs, as well as for her mental health advocacy within the LGBTQ community. Coming out in an interview in 2018, Billboard stated that the singer is “proud of who and what she is.” 

Lucy’s music has been featured by The LA Times, Rolling Stone India, Huffington Post, EARMILK, Billboard Pride, Pride and many more publications. Her music is a blend of pop empowerment with lyrical stylings mirroring her storytelling folk music upbringing.

Often seen performing with a ukulele, Lucy was chosen to feature the new Billie Eilish Ukulele by Fender in Summer 2020, and presented the Dhani Harrison ukulele in 2021. The singer has also collaborated with major brands like IKEA, HP, Guitar Center, and Kala Ukuleles. Her music can be heard on international commercials, with companies such as Disney and Dove using her upbeat tunes in advertisements. 

In 2021, Lucy’s single “Ooh La La” inspired various TikTok influencers to get up and dance. With over 3 million TikTok views, Lucy’s Social Media has become a place of encouragement to many. In 2023, she was even selected by YouTube to be featured on a billboard in Times Square NYC and Los Angeles, CA. Her authentic messages about inclusion and her catchy tunes continue to reach new listeners every day.

Lucy has shared the stage with everyone from electronic artist Moby, folk sirens Joseph, to emo rockers Bayside. She is endorsed by Kala Brand Ukuleles and stays close to her fans on her Patreon. She likes hot cocoa, picnics, and will never hesitate to hug you in the middle of a show.